A Designer’s Research Manual: succeed in design by knowing your customers and their needs (guide field design)
A Designer’s Manual Search: succeed in design by knowing your customers & their needs (Design Field Guides)
Doing research can make all the difference between a great design & good design. By engaging in competitive intelligence, customer profiling, color & trend forecasts, etc., designers are able into bring something into the table that reflects a commercial value into the customer beyond into a well designed logo or a brochure. Although science & analytical, research is the basis of all good design work. This book offers a complete manual for designers on what design research is why
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Price: $ 25.00 Price: $ 15.63
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August 25th, 2010 at 2:36 pm
Review by John Chen for A Designer’s Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need (Design Field Guide)
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In my search for structured discussion on design process and research, I was fortunate enough to find this book, “A Designer’s Research Manual,” at the MOMA bookstore in SoHo. I only wish this had been available and required text when I was still in school. The Authors have done a great service to the design profession, and it’s clients. Those of us who are more designers than “artists” would do well to integrate the principles of this book into our processes & methodologies for tackling our clients’ business problems. It’s thinking like that in this book that will make the case for design’s value to the business of our clients. Thank you Jenn & Ken Visocky O’Grady!
August 25th, 2010 at 3:29 pm
Review by Graphic Lunatic for A Designer’s Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need (Design Field Guide)
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This book presents the otherwise-boring-for-us-designers subject of research in an extremely readable format with effective use of charts and diagrams.
It explains why research is important and goes on to explain the different methods of research, but not in such great detail as to make you doze off mid-sentence. The information is brief, to the point, and very well laid out.
On the whole, a very good read. Almost half the book is dedicated to case studies that portray how research influenced the design direction (This, I particularly enjoyed).
August 25th, 2010 at 3:32 pm
Review by Hilary Ashworth for A Designer’s Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need (Design Field Guide)
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Graphic design is about much more than typography, composition and colour. Researching and understanding the client’s needs and those of the target audience are key to the design process. This book is a valuable resource for designers seeking to understand the research strategies and methodologies appropriate for their work.
Kudos to the authors and the professional community of contributors for this book specifically aimed at designers. A Designer’s Research Manual conveys information in a clear and readable manner with concise text, helpful graphics and relevant international case studies.
August 25th, 2010 at 3:49 pm
Review by Erjos Rolo for A Designer’s Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need (Design Field Guide)
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Is a very good guide, more than a manual, about graphical design, with a complete reference for the students and profesionals.
August 25th, 2010 at 4:29 pm
Review by E. Kelly for A Designer’s Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need (Design Field Guide)
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I had to buy this book for a Design Research class. I like the simplicity of the book and the information it contains. The authors dont bogg the reader down with a bunch of advanced technical terminology. I think this is a GREAT book for anyone just starting to get into design research. Its clear, consise and an all around good read. I’ve taken a few classes with Ken Visoky-O’Grady and he’s an amazing professor. I think the book is a great first attempt and would be an asset for any young designer.