This means that, which means that: A User’s Guide to Semiotics Notices
What this means that: A User’s Guide into Semiotics
Semiotics is the theory of signs. Signs are amazingly diverse: from simple road signs that point into a destination, the smoke that warns us against fire, culturally conditioned symbols buried within art & literature. Our reading of signs is very much a part of everyday life. Yet semiotics is often perceived as a mysterious science. This introductory book decodes the mystery of visual semiotics using examples instead of abstract theory. Divided into 75 vital semiotic concepts, each issue on
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August 24th, 2010 at 4:17 am
Review by B. Haynes for This Means This, This Means That: A User’s Guide to Semiotics
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Sean Hall did a good job of choosing images for the book’s content. Every other page has a good quality image on it & I was very surprised at how well made this book is. The pages are thick and sturdy, with a nice finish. There are new vocab words to learn nearly every other page. It’s full of useful information, especially for anyone writing about semiotics.
August 24th, 2010 at 4:38 am
Review by Jodi Orloff for This Means This, This Means That: A User’s Guide to Semiotics
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great book-very helpful through examples and simple, logical layout.
great for information design introduction & fosters exploration.
August 24th, 2010 at 5:22 am
Review by GUSTAVO PRADO RGUEZ for This Means This, This Means That: A User’s Guide to Semiotics
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I live in a photographic world: teach photography in the main art school in my city, work as a photo curator since God knows when, etc. And I have seen with horror how semiotics have become, starting from being a sistem of analisis to be the object of study instead of what it was analyzing in the begining.
When that happens in photo, the ones first fascinated by the laws and the names -triad, Pearce- ended totally alienated incapable of producing just one single image… equivalent to blind, imagination and freedom totally out of the equation.
Yes I declare myself ‘anti-semiotic’.And then I found this surprising book. It si fun to read, with just the exact level of semiotic a creative, a student of comunication or a young artist would want: how we represent and read, how the meaning is constructed…. but always keeping in mind that the important part is the message not is structure, what we see, not empty laws about the sign…
Really a must in the classroom, it is far from the semiotic dogma, and close to !creativity!!!!
Far form a text made of full academic notes, it is one page image and a question, the next the explanation and more examples, more image than any other thing.
August 24th, 2010 at 5:25 am
Review by TUTubaGirl for This Means This, This Means That: A User’s Guide to Semiotics
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So far this book has not helped me in my semiotics class other than give me definitions to words I already knew or could find a better explanation of on the internet.
August 24th, 2010 at 5:38 am
Review by Ivan Antunovic for This Means This, This Means That: A User’s Guide to Semiotics
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The main point is no matter what we think when facing a number of blueprints here – every example somehow leads us to a fine conclusion. The author dares us to think before seeing his opinion, conclude and then compare our vision of things to his own – at its worst we challenge ourselves; are we smart or are we dumb? How deep do we really get into specific subject matters, especially when questions in this book somehow insist on our momentary impressions? Or are we just passively accepting others’ ways of seeing things?
Everything means something, and this book makes it a fine study on visual culture, also focusing on a certain problem of how much this visual culture is actually neglected these days. Simple to read, fun to analyze, visual lessons that help directing individual choices towards proper perspective of things.